In a recent hiring pool for two separate gyms, managers at Equinox and Life Time preferred the SUF-CPTs over the remaining textbook-certified trainers. Why? Because SUF-CPTs come equipped with hands-on experience, proven sales systems, and the business acumen elite gyms demand.
While others are still learning theory, you'll be ready to deliver results from day one (making you the obvious choice for premium gym brands).
Real-world training, sales skills, and business knowledge translate to premium pricing
Textbook certifications alone don't teach you how to build or sell your services
SUF-CPTs command higher rates because they deliver higher value to clients
The difference isn't just about certification. It's about being prepared to run a profitable training business from the start. SUF-CPTs learn pricing strategies, client acquisition, and retention techniques that textbook programs skip entirely.
Your foundation income stream with premium hourly rates
Scale your impact and income with virtual clients worldwide
Train multiple clients simultaneously for exponential revenue
Textbook trainers rely on a single income stream. SUF-CPTs are taught to diversify from day one: building 2-3+ revenue streams that create financial stability and accelerate earnings. We teach you how to package, price, and sell each service effectively.
Traditional certifications like NASM, ACE, and ISSA require hundreds of dollars in renewal fees every 2-3 years. Over a 20-year career, that's thousands wasted on bureaucratic maintenance.
SUF-CPT certifies you for life. Pay once, stay certified forever.
That's not just savings, it's a statement about the quality and permanence of your education.
80 hours/month of training sessions. Full book of business.
80 hours/month. Struggling to fill their schedule.
Why the massive difference? SUF-CPTs learn proven client acquisition systems, effective sales conversations, and retention strategies that textbook programs ignore. You'll master assessments that demonstrate immediate value, programming that delivers visible results, and business systems that generate referrals.
While textbook trainers are still figuring out how to find clients, you'll already be fully booked and potentially waitlisting new prospects.
INDUSTRY
QUIT RATE
Within first 12 months
The personal training industry has a devastating attrition rate because most certifications teach anatomy and exercise science but skip the critical business skills needed to actually succeed.
SUF-CPTs are different. You'll gain real-life experience through hands-on seminars or internships, learn sales systems that fill your schedule, and master the business fundamentals that create sustainable careers.
You won't just survive. You'll build the career of your dreams.
$799
(Study at Your Own Pace)
Perfect for busy professionals, this comprehensive online program teaches programming, assessments, sales techniques, and business acumen. Learn from real trainers (never AI) with tried-and-true systems. More affordable than textbook certs, yet SUF-CPTs earn 40% more.
From $65/mo
(2-Day Hands-On Experience)
Partnered with Life Time Fitness, our weekend seminars deliver intensive, practical training that beats months of textbook reading. In just 2 days, you'll gain real coaching experience, practice client assessments, and master sales conversations that build your business immediately.
Hands-on seminars and internships > Just reading textbooks in isolation
Proven client acquisition and retention techniques from actual successful trainers
Programming, assessments, pricing strategies, and multiple revenue stream development
Everything designed to help you build a thriving, sustainable training business
Show Up Fitness is revolutionizing personal training certification by requiring real-world experience and teaching the business skills that actually matter. While other programs focus solely on exercise science theory, we prepare you for the complete reality of running a profitable training career.
Absolute best way to get a personal trainer certification! I did the in person internship. I highly recommend the program for anyone looking to receive their certification! It’s amazing how confident I have become over 10 weeks and they even helped me secure a Personal Trainer Job at Equinox. Not to mention how kind and caring they were throughout the process. I will 100% be continuing my education with Show Up Fitness.
Just bought show up fitness study guide and prep! Great info and easy to follow. Recommend
Wish I would have seen this before I bought the ace program..
I've been a trainer at LA Fitness for almost two years. I signed up for the Show Up Fitness Refresher course. In the 3-months, I was able to relearn a lot of the things that I forgot. During the course, he went further into Shoulder and Hip anatomy which helped me step up my game and be able to better help my clients.
Best trainers in the world, in person and online. I learned everything i know about fitness thru them.
Nasm gave me a piece of paper, Show-up gave me the knowledge!
The best place to learn everything personal training! They break down everything to the basics and start with square 1 so everyone walking out is competent and qualified not just certified! 10/10 would recommend
I just graduated from the SUF-CPT. I have a 24 Hour Fitness by my house and got a job there. I was beyond nervous during my first live training session with someone who’s a paying client. Chris's confidence in me helped get me through it! I can’t believe I was able to train people, learn, and workout all at the same time. Highly highly recommend if you want to turn fitness into a career!
I did the Show Up Fitness Level 1 Internship & it was one of the best things I’ve ever done for myself in pursuing my career as a personal trainer. The hands on learning experience is such a game changer! 1000% recommend doing the internship if you are an aspiring trainer. Chris, the owner of Show Up Fitness, is doing something really special here with the fitness industry. I’m so proud to say that I am a Show Up Fitness Certified Personal Trainer!
I signed up for the internship. I have learned so much more than I ever expected in just 2 weeks. I am learning how to become the best coach possible for my clients and not just learning how to pass the test.
Show Up Fitness Academy is everything you need to become a personal trainer. I learned how to train all sorts of people during my internship at Show Up Fitness. I was able to actually train real people, teach classes, and shadow experienced trainers.
Show Up Fitness Academy is by far the most exceptional school I have been encountered with. I shadowed, and eventually taught their bootcamp classes to help build my confidence. I am now working as a trainer with Chris's help.
Within 2 months, I was training live clients that he and his trainers gave us. I trained a model, pregnant woman, basketball player, and all sorts of clients that I wouldn't have had an opportunity to train anywhere else.
Stop settling for textbook certifications that leave you unprepared and underpaid. SUF-CPT gives you real experience, proven sales systems, and lifetime certification (all at a more affordable price than traditional programs!).
Preferred by Equinox and Life Time. Earning 40% more from day one. Building full client rosters in 1-4 months instead of 6-18. This is the career-focused certification that elite trainers choose.
Real trainers. Real experience. Real revenue streams. Real career success.
Ever wondered how your body creates energy to sprint, lift, or even just stand up? In our latest Show Up Fitness Podcast episode, Dr. Goodin dives deep into bioenergetics—the science of how our bodies convert food and stored energy into usable fuel (ATP) to perform any task, big or small.
