Are you stressed?
Are You Stressed?
Become a Nutrition Coach (SUF-NC) to Better Serve Your Clients and Add $30K+ Annually with Your TEAM
Most trainers only have one stream of revenue.
At Show Up Fitness, our coaches build multiple—because they know how to create a TEAM: Registered Dietitians (RDs), Doctors of Physical Therapy (DPTs), Doctors, and Psychologists.
This builds confidence, competence, and credibility during every assessment. A recent trainer discussed her biggest fear, opening a gym, was, “What separates me from other trainers”. Having the SUF credentials (LISTEN HERE).
The Math is Simple
If you train 30 clients and 10 pay you $250/month for nutrition coaching, that’s an extra $2,500 per month, that's $30K per year (minus independent contractor splits for TEAM RDs).
There is no cap. Why not charge $500? You can, because you’re QUALIFIED. That’s not theory. That’s a real-world path to earning what you’re worth.
Where It Starts: The Nutrition PAR-Q
Nutrition coaching begins with understanding your client’s biopsychosocial profile — and that starts with a separate Nutrition PAR-Q, not the same one you use for training.
This separation signals professionalism and value — and gives you the confidence to charge for it.
The Harsh Reality
In a recent survey of 200 personal trainers at Life Time Fitness and Equinox, only 5 trainers had a TEAM that included a DPT and RD. That’s just 2.5%.
No wonder most trainers struggle, they lack a system, a network, and confidence in their product.
Enter the SUF-NC
Our Nutrition Coach Certification (SUF-NC) teaches you the science and the psychology of nutrition coaching:
- Fundamentals: BMR, TEF, TDEE, and the body mass equation
- Core nutrition: carbohydrates, proteins, and fats
- Digestion & endocrinology: Small intestine (duodenum, Jejunum, ileum), enzymes and hormones.
- Psychology: cognitive behavioral therapy & motivational interviewing
- Business: how to collaborate with RDs and health professionals to grow your TEAM
Too many trainers casually “add in” nutrition advice during rest periods or at the end of sessions. That’s not coaching,that’s small talk.
Would you go to your doctor for an annual check-up and have them clean your teeth, too?Of course not. That’s what a dentist is for.
The Big Picture
Medical professionals have TEAMs.
That’s why the medical profession is respected.
Personal trainers? Most don’t. Maybe that’s why 90% of trainers quit within 12 months.
But that’s what we’re changing at Show Up Fitness.
When you build a TEAM of qualified, like-minded professionals, your value multiplies.
You’ll charge more, serve better, and finally earn what you deserve.
Take the Next Step
Want to experience how we assess clients’ biopsychosocial stress and recovery?
Download and fill out our Stress Management Sheet.
We’ll review your results live on Wednesday at 7AM PST during our Nutrition Coaching Call.
Email info@showupfitness.com with the subject line: “I WANT TO BECOME A SUF-NC” and we’ll send you the Stress Sheet + Call Link.
BIG SAVINGS
Don’t miss the BLACK FRIDAY savings on the SUF-NC — it’s the best deal of the year for trainers ready to level up.Stop guessing. Start leading. Become the nutrition coach your clients actually need.
Certifications offered at Show Up Fitness:
- SUF-CPT: Certified for Life. 90% of trainers quit within 12-months because they lack the business (sales) skills, people skills (assessments) and technical skills (programming)
- SUF-STM: SUF Assessment protocol & Soft Tissue Mobilizations. Learn how to charge 50% more with a better assessment plan and building your team w/ a DPT. 1.0 CEUs
- SUF-NC: Nutrition Coach. Generate an additional 30k a year by mastering nutrition coaching for your clients with an RD. 1.0 CEUs
Next weekend seminars: Dallas Nov 21/22, Orange County Dec 5/6.
Next 2-month in-person internship in Santa Monica & Atlanta: January 12th